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Easy Grotesk
an ultra friendly typeface
One of many ways to overcome barriers to sustainable development is to decouple economic growth from environmental conservation. ❶ This means using fewer resources per unit of output even while growing the economy. This reduces the environmental impact of economic growth such as pollution. ❷ Doing this is difficult. Some experts say there is no evidence that it is happening at the required scale. Global issues are difficult to tackle as they need global solutions. Existing global organizations such as the UN and WTO are inefficient in enforcing current global regulations. ❸ One reason for this is the lack of suitable sanctioning mechanisms. 135–145  Governments are not the only sources of action for sustainability. ❹ Business groups have tried to integrate ecological concerns with economic activity.
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Easy Grotesk? It’s confident and optimistic. It’s fresh, friendly and combines the conventional with the surprising; trust and familiarity with a visual twist.

Easy Grotesk brings together two opposing aesthetics. There’s the easy-going typographic texture on the one hand, and quirky character on the other. Useful and functional, this cheerful helper is carefree but not careless. It’s Easy, not lazy!

Expressive gestures are key to Easy Grotesk’s personality. It may follow a standard neo-grotesque model, but it plays with the principles. Where, ordinarily, the lower parts of a letter are a little larger to make it feel more stable, Easy is dynamic: the top heavy, almost upside down s and signature a are only a few of the details that bring playful character to typography.

Easy Grotesk’s unmistakable appearance pulls the reader closer. While its proportions give the typeface distinction and impact at display sizes, they’re subtle at smaller ones. Level-headed proportions, ample body, and spontaneous detailing delivers content with joie de vivre. Originally designed for a tech startup, its seven styles, matching italics and relaxed attitude can organise complex information and make it approachable. Easy.

Like most TypeMates fonts, Easy Grotesk covers almost all the languages that use the Latin alphabet and is packed with plenty of typographic features. Along with Tabular Lining and Oldstyle Figures, its OpenType features include a wide range of alternates (a simplified a and g, a distinctive G and k, and a tailed l for extra legibility) and plenty of typographic extras: arrows, case-sensitive forms, and symbols. On top of that, the Variable Font implementation of Easy Grotesk opens up additional ways to create motion graphics.

Designed by
Alexander Rütten, Olivia Wood
in 2023
Tags
SansRegularHeadlinesBody TextIdentityPublishingLatinGeometricExpressiveFriendlyElegantVariable FontItalicsAlternatesIcons
Related Typefaces
Gratimo Grotesk, Juneau, Sombra

Styles

  • ExtraLight
  • ExtraLight Italic
  • Light
  • Light Italic
  • Regular
  • Regular Italic
  • Medium
  • Medium Italic
  • Bold
  • Bold Italic
  • ExtraBold
  • ExtraBold Italic
  • Black
  • Black Italic
Character Set
Language Support
Supports more than 200 Languages: Abenaki, Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Amis, Anuta, Aragonese, Aranese, Aromanian, Arrernte, Arvanitic, Asturian, Atayal, Aymara, Azerbaijani, Bashkir, Basque, Belarusian, Bemba, Bikol, Bislama, Bosnian, Breton, Cape Verdean Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Chickasaw, Cimbrian, Cofán, Cornish, Corsican, Creek, Crimean Tatar, Croatian, Czech, Danish, Dawan, Delaware, Dholuo, Drehu, Dutch, English, Esperanto, Estonian, Faroese, Fijian, Filipino, Finnish, Folkspraak, French, Frisian, Friulian, Gagauz , Galician, Ganda, Genoese, German, Gikuyu, Gooniyandi, Greenlandic, Guadeloupean Creole, Gwich’in, Haitian Creole, Hän, Hawaiian, Hiligaynon, Hopi, Hotcąk, Hungarian, Icelandic, Ido, Igbo, Ilocano, Indonesian, Interglossa, Interlingua, Irish, Istro-Romanian, Italian, Jamaican, Javanese, Jèrriais, Kaingang, Kala Lagaw Ya, Kapampangan, Kaqchikel, Karakalpak, Karelian, Kashubian, Kikongo, Kinyarwanda, Kiribati, Kirundi, Klingon, Kurdish, Ladin, Latin, Latino sine Flexione, Latvian, Lithuanian, Lojban, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Manx, Māori, Marquesan, Megleno-Romanian, Meriam Mir, Mirandese, Mohawk, Moldovan, Montagnais, Montenegrin, Murrinh-Patha, Nagamese Creole, Nahuatl, Ndebele, Neapolitan, Ngiyambaa, Niuean, Noongar, Norwegian, Novial, Occidental, Occitan, Oshiwambo, Ossetian, Palauan, Papiamento, Piedmontese, Polish, Portuguese, Potawatomi, Q’eqchi’, Quechua, Rarotongan, Romanian, Romansh, Rotokas, Sami Inari , Sami Lule, Sami Northern, Sami Southern, Samoan, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Seri, Seychellois Creole, Shawnee, Shona, Sicilian, Silesian, Slovak, Slovenian, Slovio, Somali, Sorbian (Lower, Upper), Sotho (Northern, Southern), Spanish, Sranan, Sundanese, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tok Pisin, Tokelauan, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen, Tuvaluan, Tzotzil, Uzbek, Venetian, Vepsian, Volapük, Võro, Wallisian, Walloon, Waray-Waray, Warlpiri, Wayuu, Welsh, Wik-Mungkan, Wiradjuri, Wolof, Xavante, Xhosa, Yapese, Yindjibarndi, Zapotec, Zarma, Zazaki, Zulu, Zuni
OpenType Features
All OpenType Features included: Access All Alternates, Case Sensitive, Contextual Alternates, Denominator, Fractions, Glyph Composition/Decomposition, Kerning, Ligatures, Lining Figures, Localized Forms, Mark to Mark Positioning, Numerators, Old style Figures, Ordinals, Proportional Figures, Scientific Inferiors, Slashed Zero, Stylistic Alternates, Stylistic Set: Alternate Ampersand, Stylistic Set: Alternate G, Stylistic Set: Alternate K and k, Stylistic Set: Alternate Quotation Marks, Stylistic Set: Alternate R, Stylistic Set: Alternate a and g, Stylistic Set: Alternate l, Stylistic Set: Lozenge Numbers, Stylistic Set: Lozenge Numbers Filled, Stylistic Set: Square Numbers, Stylistic Set: Square Numbers Filled, Stylistic Set: Tabular Width Set, Subscript, Superscript, Tabular Figures