Überbrückungsfonds
Gregory Grotesk Condensed gives the bridging fund's brand identity the perfect balance: serious enough for financial credibility, friendly enough to convey support and positivity.
Graphics and videos by courtesy of Christoph Rauscher (christophrauscher.de)
The bridging fund „Überbrückungsfonds“ was set up by the NGO FragDenStaat to ensure that delayed government payments do not threaten the existence of small organizations and projects.
Christoph Rauscher worked with the team to develop the brand, website, and social media assets. Gregory Grotesk Condensed was used for the logo and headlines. Rauscher writes: “For the bridging fund, I was looking for a serious yet friendly sans serif font to complement the clear geometric shapes and movements. It was to be used for the logo and headline and an addition to the very quiet body font. [...] I specifically chose the condensed style because the project primarily communicates in German and the word “Überbrückungsfonds” is long and somewhat cumbersome. Gregory Condensed has character, but is still serious and, thanks to the round dots on the i’s, also super positive – a perfect fit for the project!”
