Stencils for Flyeralarm

The new corporate design of Europe’s leading printing house Flyeralarm was redesigned by branding agency Mutabor. The logo made the letter F a central element and was the starting point for a corporate typeface.

Working with the designers of the Hamburg-based agency, we decided to take the triangular fold from the F as a defining brand element. The result is a conceptual uppercase stencil font, which provides a striking highlight into Flyeralarm’s corporate typography.

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Picture by peanutpicslab.com

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Left picture by www.peanutpicslab.com. Right picture and graphic by Marco D’Aleo.

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Some sketches by Mutabor Design and us and insights in our process. Note: A great idea for one letter, does not always work in the whole concept

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Picture by peanutpicslab.com

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