The new corporate design of Europe’s leading printing house Flyeralarm was redesigned by branding agency Mutabor. Being the central element of the logo, the letter F laid out the path for the corporate typeface.
Working with the designers of the Hamburg-based agency, we decided to take the triangular fold from the F as a defining brand element. The result is a conceptual uppercase stencil font, which provides a striking highlight into Flyeralarm’s corporate typography.
Pictures by Giulai Mozzini and graphic by Marco D’Aleo.
Some sketches by Mutabor Design and us.