Café Prag Lettering

Almost 60 years after it first opened, the market hall Café Prag in Dresden was reopened — enhanced and expanded. As part of this process, the corporate design of this historic building, with gastronomic specialities from around the world, was revised by the agency Produce Me.

Type Mates Custom Work Lettering Cafe Prag Jakob Runge 03

As part of refreshing the building’s iconic sign, Jakob looked back to the original sign in the 50s. Crisply vectored and with additional nuances, it is now used as a logo for the market hall’s corporate design and sits on the building’s facade — preserving Café Prag as a distinctive landmark.

Type Mates Custom Work Lettering Cafe Prag Jakob Runge 04
Type Mates Custom Work Lettering Cafe Prag Jakob Runge 05
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Type Mates Custom Work Lettering Cafe Prag Jakob Runge 07
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Certain of images by courtesy of dear robinson and Produce Me.