Café Prag Lettering

Almost 60 years after it first opened, the market hall Café Prag in Dresden was reopened — enhanced and expanded. As part of this process, the corporate design of this historic building, with gastronomic specialities from around the world, was revised by the agency Produce Me.

As part of refreshing the building’s iconic sign, Jakob looked back to the original sign in the 50s. Crisply vectored and with additional nuances, it is now used as a logo for the market hall’s corporate design and sits on the building’s facade — preserving Café Prag as a distinctive landmark.