Lebensraum Holz Identity

Construction company Lebensraum Holz stands for energy-efficient and ecological houses. The Slab Serif Muriza and its fine italics help to transfer this passion into corporate communication.

Munich based agency Im Neuland has been in charge of the brand communication of the specialist for individual, ecological and efficient wooden houses in the digital and print sector since 2011. With the new adjustment of the corporate identity in 2017, the brand was sharpened towards a more emotional and natural tonality.

Art Director Sebastian Muth therefore took the unusual route of not supplementing the corporate typeface FF Unit with the nearby serif partner, but instead focused on the equally clear and economical Slab Serif Muriza.

With the sans in continuous text and Muriza as brand building type, both the website and the printed brochure are characterised by a reduced yet humanistic typography. Further in the large-scale use of the light italics, typography is getting some fine esprit.

Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 02 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 03 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 04 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 05 Muriza Typography Colors

Image by courtesy of Im Neuland

Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 06 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 07 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 08 Muriza Website

Image by courtesy of Im Neuland

Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 09 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 10 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 11 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 12 Muriza Smartphone Website

Image by courtesy of Im Neuland

Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 13 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 14 Muriza Folder

Image by courtesy of Im Neuland

Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 15 Muriza
Type Mates Fonts In Use Lebensraum Holz Branding Corporate Im Neuland 16 Muriza

Further reading