Falter.at
Pensum Pro bridges the newspaper's underground print heritage and digital future with a typeface that's refined yet robust enough for every screen.
Graphics and videos by courtesy of Christoph Rauscher (christophrauscher.de)
Falter is a liberal, left-leaning Viennese weekly newspaper that covers politics and culture. This long-standing publication, which has been in existence since 1977, has recently made a successful shift in focus from print to the web. A comprehensive relaunch of the website was implemented to guarantee an accessible online experience while preserving the newspaper's independent and alternative character.
Christoph Rauscher was significantly involved in the ambitious redesign. While the headline and display typefaces were already in place, he needed to find a typeface for the body text that would perform well on screens and also reflect the spirit of the printed edition. His choice fell on Pensum Pro. Rauscher writes: “For the FALTER website relaunch, we wanted to focus on the newspaper’s underground history, but also bring the site closer to the print edition. [...] For screens and smaller text, we needed something that was just as high-quality but not quite as delicate – Pensum has similar serifs, but looks a little more sturdy, especially on mobile devices.”
