Adding the soft
After supplementing Urby with a full set of handy of handy dingbats and extra characters, Jakob wanted to go further.
When finalising, kerning and tweaking Urby in 2015, Jakob had the idea of producing a rounded version. A more soft, even fully-rounded version would work well in the world of urban fitness, athletes and self-optimisation.
As we wanted to publish Urby exclusively on TypeMates.com and it was still under development, Jakob had just enough time to get to work. Experimenting, he found totally rounding Urby meant it lost some of its edgy charm — but by rounding it just enough, he found a balance between Urby’s ruggedness and a playful rubberiness.
And that’s it. The story of a typeface collection that’s more interested in having a strong identity than in conventional typographic refinement. Urby.