FC Bayern Sans

Seeking to inspire with success, FC Bayern München has always defined itself through its traditional roots and international ambitions. Their guiding principle 'tradition meets the modern era', as Head of Brand Management Philipp Mokrohs, points out creates ‘two worlds that collide, becoming tangible in tonality, contrasting imagery and a clashing typography.’

With this new positioning, the redesign convinces with an optimised logo, a newly-developed typeface, contrasting visual worlds and a clear design concept.

Today FC Bayern Sans features seven styles from light to bold plus condensed. For forceful headlines, we added an outline variant and there are more ideas to come.

While the new visual identity is rolled out across everything that Bayern München does, we’re working on documenting this project. If you like, drop us a mail for further insights: