FC Bayern Sans

FC Bayern Munich has always been defined by its traditional roots and international ambitions: The club wants to inspire people with success! In close collaboration with the marketing and design team, we provide the matching corporate typefaces for the brand identity and have been continuously developing the typographic identity since 2017.

FC Bayern Munich has a clear vision of how to create a strong look for one of the world’s most famous football clubs. The brand is repositioning itself under the motto “Tradition meets Modernity”. The revised look features a newly developed typeface, high-contrast imagery and a clear design concept.

FC Bayern München is refreshingly new and modern without losing its recognisability. The FC Bayern Sans family currently consists of 16 fonts in various widths and weights. The foundation of the typographic system is a sturdy Sans with an edge that is especially suited for branding and interface applications. The typographic palette is complemented by a refreshing outline version for highlights and special occasions. With the latest bold, sometimes gutsy condensed and poster styles, FC Bayern is constantly evolving and ready for the challenges of the future.

We are pleased to be a long-standing partner of Bayern and to expand the exclusive corporate font system whenever the record football champions break new ground.