Type.Today × Khan Kuchum: from wall to cloth

Inspired by stencil ads seen on streets of Moscow, Danilo Kuchum used Halvar Stencil Breitschrift to bomb the street with handmade stencils before bringing the design to longsleeve prints.

With Type.Today we are lucky to have a font distributor for the cyrillic market. Even more luckily, we get to see how they invest in the next generation of designers: each month another young gun takes over their instagram account to promote the typeface library. A collaboration with Danilo Kuchum lead from spray action to limited edition sweater collection.

The stencil

When he was younger Danilo loved bombing walls. While collaborating with Type.Today, he had a flashback and wanted to make the streets brighter one time. He cut and sprayed a typical stencil ad on the streets of Moscow.

Halvar, gosh, I love it!

Danilo

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the Russian text is about: Fonts, Sans Serifs, Advertisement, Latin and Cyrillic.

The Jersey

The response to Danilo’s street bombing action was stunning, so Type.Today decided to make Danilo’s work available as a long sleeve. The result’s a machine washable 100% combed organic cotton jersey, in black or white, with an orange print that feels like an authentic stencil.

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The artificial mockup to visualize the pre-order.

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The real jersey. Dropped on the floor by Paul Eslage.