Tomaticon catalogue

A compendium on the tomato’s biodiversity uses the lively cursive of Muriza in combination with its original inspiration, the DIN font.

Denise Meinhardt's diploma thesis at the Darmstadt University of Applied Sciences dissolves the common cliché of a round, red vegetable and takes a look at the tomato’s biodiversity. The catalogue itself also comes along with a sustainable spirit: it’s printed on wood-free FSC paper with food-certified ink. Further, the envelope can be composted and contains enough seed to grow a new tomato.

In the typographic canon, both the engineered DIN and the slab Muriza are based on a geometric idea and underline the informative part of the Tomaticon. Both fonts provide calmness and clarity through their monolinear stokes. The slab serif Muriza contrasts the static DIN with energetic italics and is used on title, in headlines and interview questions.

Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 01 Muriza

I'm especially attracted to lower case k. For me, the italics reflect the organic growth of the tomato.

Denise Meinhardt

Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 02 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 03 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 04 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 05 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 06 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 07 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 08 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 09 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 10 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 11 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 12 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 13 Muriza
Type Mates Fonts In Use Tomaticon Book Editorial Denise Meinhardt 14 Muriza

All images by courtesy of Denise Meinhardt.
Header Image by Sandra Schildwächter.

Further reading