Two Sans with charm
Named after Japanese Kanji characters that mean “flow” and “kindness”, Rumiko proves that readability and personality can work hand in hand.
Rumiko brings humanity to identity projects. With clean strokes, an open structure and a subtle geometric flavour balanced by a hint of calligraphy, it has an undistracted voice. Expressive large and comfortable small, in their construction and relaxed sense of movement Rumiko’s letters reflect written connections.
It’s also adaptable. Instead of being a single typeface, Rumiko is actually a team of two. United by a warm, hands-on, can-do attitude, they each have a slightly different emphasis.