Oiink Farmland Branding

Mutabor created an identity for premium meat and pork products from old pig breeds. Besides transparent sincerity and fresh colours, contemporary Pensum Pro and Display are the main components of the branding.

In the north of Germany, close to the Denmark border, Oiink's pigs are kept in a species-appropriate and regional manner. The simple homepage reflects the company's very high standards of regionality and animal welfare. Headlines are set in Pensum Pro Black and the text uses the more robust Pensum Pro.

Pensum Pro is a typeface for text, text and nothing but text
Pensum Display is the spiky and triangular mate of Pensum Pro, designed to be used for anything big

The logo is made from something in between Pensum Pro, the more spiky Display version plus some manual modelling.