NZZ.ch relaunch

With Pensum Display for prominent headlines and Pensum Pro throughout, Swiss newspaper Neue Zürcher Zeitung has launched a redesigned website

The confident rebrand of the newspaper’s website www.nzz.ch by Edenspiekermann introduces a new design language for Neue Zürcher Zeitung. With new typefaces, new colours and layouts, the NZZ brand is powerfully communicated by its digital incarnation.

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Our typeface for text and nothing but text is paired with GT America — a grotesque by the Swiss foundry Grilli Type — handling decks, captions and navigational elements. In a digital newspaper that embraces longform reading and other text-heavy content, Pensum Pro takes a primary role in shaping the newspaper’s content and digital identity.

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Beyond body copy, the robust yet sleek Pensum Pro is used for headlines in the newspaper’s website. The digital NZZ Magazine adds Pensum Display for headlines and quotes, giving a crisp and elegant tone to the typography.

According to Edenspiekermann, the website’s new look is just a starting point in an ongoing process. The new design language won’t just be limited to the website: an app is currently in development which will feature the same design, guaranteeing a coherent visual identity for the newspaper’s content.

We are excited to see where and how Pensum Pro and Pensum Display will perform at Neue Zürcher Zeitung.

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