New Identity for Campus by Google

London-based MultiAdaptor has created a new brand system for Campus, Google’s global network of co-working and event spaces.

MultiAdaptor’s brand identity system is a flexible framework, a toolkit that covers, alongside a new logo, a variety of digital and print-based touch points. On the basis of the motto ‘Come start something’, the Campus brand is a reflection of the of their vibrant international community of entrepreneurs, united by a shared belief that startups can change the world.

Cera Pro as well as Cera Stencil Pro are elementary components of this vibrant and modular identity.

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The ‘frame’ represents the physical spaces at each of the six global cities: a constant presence that underpins the vast array of events, programmes and services that Campus provides.

Type Mates Fonts In Use Multidaptor Google Campus 04 Cera Stencil Space To Brand Expressions
Type Mates Fonts In Use Multidaptor Google Campus 05 Cera Stencil Poster Matrix

A flexible framework: The Campus frame can flex to any format, allowing for an infinite array of creative expressions around it that adapt to the needs of the application and audience, but with an instantly recognisable, consistent identifier.

Type Mates Fonts In Use Multidaptor Google Campus 06 Cera Stencil Toolkit
Type Mates Fonts In Use Multidaptor Google Campus 07 Cera Stencil Ldn Mural
Type Mates Fonts In Use Multidaptor Google Campus 08 Cera Stencil Applications Interior Signage
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Type Mates Fonts In Use Multidaptor Google Campus 10 Cera Stencil Programme

Programme branding: Supported by a simple naming system, the brand toolkit can be configured to unite sets of materials for specific programmes of activity, which span across Campuses. This flexibility allows distinct moods and themes to be created

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Type Mates Fonts In Use Multidaptor Google Campus 12 Cera Stencil Poster

Startup spirit: Brand typography, image style and colour palette are all designed to capture the ‘spirit of startup’, while allowing Campus communications to constantly refresh and reinvent, without diluting the core DNA. This flexible toolkit enables locations, programmes or events to be grouped together so that they are clearly distinguishable, and relevant to their context.

Type Mates Fonts In Use Multidaptor Google Campus 13 Cera Stencil Applications Poster
Type Mates Fonts In Use Multidaptor Google Campus 14 Cera Stencil Book Badge
Type Mates Fonts In Use Multidaptor Google Campus 15 Cera Stencil Applications
Type Mates Fonts In Use Multidaptor Google Campus 16 Cera Stencil Applications Book
Type Mates Fonts In Use Multidaptor Google Campus 17 Cera Stencil Merchandise
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Type Mates Fonts In Use Multidaptor Google Campus 19 Cera Stencil Guidelines

Brand Guidelines

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Images by courtesy of MultiAdaptor. Campus photography by Instrument.