New Identity for Campus by Google
London-based MultiAdaptor has created a new brand system for
Campus, Google’s global network of co-working and event spaces.
The ‘frame’ represents the physical spaces at each of the six global cities: a constant presence that underpins the vast array of events, programmes and services that Campus provides.
A flexible framework: The Campus frame can flex to any format, allowing for an infinite array of creative expressions around it that adapt to the needs of the application and audience, but with an instantly recognisable, consistent identifier.
Programme branding: Supported by a simple naming system, the brand toolkit can be configured to unite sets of materials for specific programmes of activity, which span across Campuses. This flexibility allows distinct moods and themes to be created
Startup spirit: Brand typography, image style and colour palette are all designed to capture the ‘spirit of startup’, while allowing Campus communications to constantly refresh and reinvent, without diluting the core DNA. This flexible toolkit enables locations, programmes or events to be grouped together so that they are clearly distinguishable, and relevant to their context.
Brand Guidelines
Images by courtesy of MultiAdaptor. Campus photography by Instrument.