New identity for Bad Alexandersbad

Munich design agency balleywasl* has created a new identity using Urby and Cera Pro to brand German health resort Bad Alexandersbad.

A small health resort in Bavaria equipped with the unique backdrop of the Fichtelgebirge, the Bad Alexandersbad spa wanted to communicate a future-oriented image of health and sustainability in a comprehensive campaign.

That was the moment balleywasl* came in and created a new identity for the spa’s presence in the wellness market.

Type Mates Fonts In Use Identity Bad Alexandersbad 03 Urby Cera Pro

Inspired by the granite-dominated geology of the Fichtelgebirge, art director Franziska Runge referenced a stack of stones in the logo. And a certain lithic accent to Urby’s dynamic shapes helped make it the ultimate choice for principal typography.

Type Mates Fonts In Use Identity Bad Alexandersbad 07 Urby Cera Pro

Urby’s strength and recognisability in display text is complemented by Cera Pro’s clarity in extended text. But Cera Pro isn’t just responsible for setting body copy for the spa: its distinctive uppercase Q gives character to the spa’s strap line, “Quelle meiner Kraft”, which can be translated to “wellspring of my strength.”

Type Mates Fonts In Use Identity Bad Alexandersbad 04 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 06 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 05 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 08 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 09 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 10 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 11 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 12 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 13 Urby Cera Pro
Type Mates Fonts In Use Identity Bad Alexandersbad 14 Urby Cera Pro

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