Glenfield Mall Identity

New Zealand’s Glenfield Mall uses geometric Cera Stencil as the main typeface for branding and signage.

Type Mates Fonts In Use Glenfield Mall 02– Cera Stencil Pro

New Zealand creative agency UnsworthShepherd helped transition a chain shopping centre into a stand alone brand for new private owners. Previously Glenfield had been a market gardens and then home to one of the original shopping centres developed in New Zealand.

UnsworthShepherd literally put the “all” in Glenfield Mall, providing a vibrant identity, design system and locally focussed storytelling. This helped establish a contemporary and fresh direction that is connected to its community, its location and its history as a gathering place. The use of Cera Stencil helped provide identifiable modernity in a robust design system.

Type Mates Fonts In Use Glenfield Mall 03– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 04– Cera Stencil Pro — For a stronger identity original Cera Stencil was modified for the logo: UnsworthShepherd created a new G and fi-ligature.

Type Mates Fonts In Use Glenfield Mall 05– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 06– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 07– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 08– Cera Stencil Pro

Instead of using corresponding Cera Pro UnsworthShepherd choose “Brandon Grotesque” as secondary typeface for text and web and parts of the signage and posters.

Type Mates Fonts In Use Glenfield Mall 09– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 10– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 11– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 12– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 13– Cera Stencil Pro

Type Mates Fonts In Use Glenfield Mall 14– Cera Stencil Pro — Images by courtesy of UnsworthShepherd