Glenfield Mall Identity
New Zealand’s Glenfield Mall uses geometric Cera Stencil as the main typeface for branding and signage.
![Type Mates Fonts In Use Glenfield Mall 02– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-02–CeraStencilPro.jpg)
New Zealand creative agency UnsworthShepherd helped transition a chain shopping centre into a stand alone brand for new private owners. Previously Glenfield had been a market gardens and then home to one of the original shopping centres developed in New Zealand.
UnsworthShepherd literally put the “all” in Glenfield Mall, providing a vibrant identity, design system and locally focussed storytelling. This helped establish a contemporary and fresh direction that is connected to its community, its location and its history as a gathering place. The use of Cera Stencil helped provide identifiable modernity in a robust design system.
![Type Mates Fonts In Use Glenfield Mall 03– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-03–CeraStencilPro.jpg)
![Type Mates Fonts In Use Glenfield Mall 04– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-04–CeraStencilPro.png)
For a stronger identity original Cera Stencil was modified for the logo: UnsworthShepherd created a new G and fi-ligature.
![Type Mates Fonts In Use Glenfield Mall 05– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-05–CeraStencilPro.jpg)
![Type Mates Fonts In Use Glenfield Mall 06– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-06–CeraStencilPro.jpg)
![Type Mates Fonts In Use Glenfield Mall 07– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-07–CeraStencilPro.jpg)
![Type Mates Fonts In Use Glenfield Mall 08– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-08–CeraStencilPro.jpg)
Instead of using corresponding Cera Pro UnsworthShepherd choose “Brandon Grotesque” as secondary typeface for text and web and parts of the signage and posters.
![Type Mates Fonts In Use Glenfield Mall 09– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-09–CeraStencilPro.jpg)
![Type Mates Fonts In Use Glenfield Mall 10– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-10–CeraStencilPro.jpg)
![Type Mates Fonts In Use Glenfield Mall 11– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-11–CeraStencilPro.jpg)
![Type Mates Fonts In Use Glenfield Mall 12– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-12–CeraStencilPro.jpg)
![Type Mates Fonts In Use Glenfield Mall 13– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-13–CeraStencilPro.png)
![Type Mates Fonts In Use Glenfield Mall 14– Cera Stencil Pro](https://www.typemates.com/public/_original2200/TypeMates-FontsInUse-GlenfieldMall-14–CeraStencilPro.png)
Images by courtesy of UnsworthShepherd