As routine as ever Pensum Pro takes care of the website’s text context and is supplemented by Dieter Hofrichter’s grotesk Urania for some basic elements of the UI.

When dealing with beauty and fashion Pensum’s high contrast packmate Pensum Display is an obvious choice for headlines. And indeed, the big sized use of the stylish Serif brings a certain level of fashion to the photography centred layout. Moreover, as a feast for the eyes and a branding element, the curvy yet sharp italics are nested in every singe headline for some emphrasing.