FishAct Rebranding

Hamburg-based brand agency Mutabor created a corporate identity and campaign for the NGO FishAct. The pro bono work is supported by Cera Stencil.

Fish stocks have decreased by 87% since data collection started. If we continue like this, our seas will be empty in 2048. By training volunteers to identify and document illegal fishing and overfishing, the NGO FishAct wants to prevent that from happening.

Mutabor turned FishAct’s new logo, which uses Cera Stencil, into a campaign. The logo shows a swarm of 30 fish, one for each year that remains from 2018 to 2048. The complementary microsite uses the logo to present information about the world’s fish population.

Images and Video by courtesy of Mutabor.