BuzzFeed News goes Pensum Pro

The latest launch of buzzfeednews.com brought a serious text monster font into their continuous text, but Pensum Pro pops also up in some powerful headings.

Paired with Atipo’s Basier Square our text typeface Pensum Pro brings some identity that feels fresh, modern, with a slight nod to their newspaper roots. The choice of Pensum Pro as the serif font makes sense, as it clearly departs from the sans serif. Additional Tal Leming of TypeSupply developed some distinctive letterforms for the wordmark, which perfectly harmonises with Pensum Pro.

So far BuzzFeed is known for fun and amusing content, but the launch of BuzzFeed News own domain should distinguish clearly from this origin. Now serious journalism shall be done by BuzzFeed News, with the help of a reliable text monster.

Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 3
Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 4
Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 5
Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 6
Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 7
Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 8
Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 9
Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 10
Pensum Pro Buzz Feed News Typeface Long Reading Type Mates 11

Further reading