Blinklist Branding and Website

Cera Pro is the brand and user interface font of Blinkist. The Berlin based startup squeezes nonfiction books in text and audio, so it can be read or listened to within 15 minutes.

It remains to be seen whether the depth of the nonfiction books —be read and heard on a smartphone, tablet or computer— can be compressed this much without losing essential content. However, FF Tisa (compare with Meret), which is used in the continuous text, reads well in any case. Everything else is set in the Cera Pro — headlines, short info texts, as well as the complete user interface.