Baby Food, as Fresh as Possible

Yamo is a company for organic baby food providing parents with fresh, high quality food for their kids, without having to cook themselves.

The creators Tobias, José and Luca founded the Swiss start-up with a high standard in mind. Their message is underlined by Cera Round as text font for their website and packaging. It is combined with a handwritten style for headlines.

The round shapes of Cera Round, are supporting the clean, friendly look, as well as the “edge free” ingredients of the product. Combined with the handwritten, rather loose style in headlines, the selfmade/homemade character is clearly visible. A good choice by designer Jürgen Schwarz.