A leading technology company that focuses on innovations in the processing of fibre and yarn, Saurer is an icon of Swiss industry. MetaDesign Zurich created their new brand identity.
To open a window to storytelling and enable bold, communicative statements, the designers at MetaDesign put the punctuation of Saurer’s logo’s centre stage in the new brand identity. Their typeface of choice was Cera Pro.
We created a more rounded texture by making Cera Pro’s alternate letters the defaults. A large full stop, accessible through shortcuts and unicode, gives Saurer’s communications extra emphasis.
The result is a clear and powerful design that brings the brand to life across every single touchpoint — from print media to spatial experiences to digital.