Melbourne Festival 2011

The Melbourne Festival is one of the largest art and culture festivals of the world. For the temporary identity of 2011 the word mark was designed in a striped optics and a strong referring to the corporate typeface.

For the logo of the Melbourne Festival Dominic Forde and his team from Famous Visual Services needed a typographically fine tuning. The logo of the arts and cultural festival should —as given in a rough sketch— be implemented and optimized for a three-stripe look and referring to “Brandon Grotesque” by Hannes von Döhren.

After the customer was inspired by some experimental approaches in the development process, an unusual A is exposed for the Arts in the logo of the festival. Concluding the word mark comes along with an additional micro variant. Although it no longer carries the three pillars of the festival —art, dance and music— visually, it still retains the striped character when used in small sizes with a width less than 2.5 cm.

Type Mates Custom Lettering Melbourne Arts Festival Jakob Runge 3
Type Mates Custom Lettering Melbourne Arts Festival Jakob Runge 4
Type Mates Custom Lettering Melbourne Arts Festival Jakob Runge 5
Type Mates Custom Lettering Melbourne Arts Festival Jakob Runge 6
Type Mates Custom Lettering Melbourne Arts Festival Jakob Runge 7
Type Mates Custom Lettering Melbourne Arts Festival Jakob Runge 8